True success is rarely about other people. It is about staying who you are despite others telling you who you should be. Liz Wendling is a sales expert and the President of Insight Business Consultants. She works with people who love what they do but hate to sell. And she is very successful at it, all because she was true to herself. While her whole life was full of people telling her to be someone she's not, Liz continued and persevered in the path that speaks most to her inner knowing. In this episode, she joins Chad Burmeister to share her life story and how she helps others figure out who they are and sell in a way that is true to who they are. Tune into this conversation and learn how Liz got started on sales and how the sales business works these days, all the while embracing your true self.